Resumen

QUERO-GRATEROL, Erika Auxiliadora; MALDONADO-MOSQUERA, Damil José  y  ISEA-ARGUELLES, Josía Jeseff. Competitive management strategies to configure a management profile model in the family business. Gestio et Productio [online]. 2024, vol.6, n.10, pp.55-74.  Epub 12-Jun-2024. ISSN 2739-0039.  https://doi.org/10.35381/gep.v6i10.96.

The objective of the research was to propose competitive management strategies to configure a management profile model in the family business celebration agency “Ocasión Especial”. The methodology used was a non-experimental, field and descriptive level research design. As a result, it was obtained that the characteristic indicators such as manager and professional training had a negative trend, which means that the workers of the family business celebration agency “Ocasión Especial” do not have the appropriate performance characteristics to be a manager and do not have the training. basic professional in the field of management activity. In conclusion, it was evident that the administrative skills indicator is negative, because the options never and almost never brought together the majority of preferences, this means that the company's managers do not lead the workers in the actions immersed in the established plans.

Palabras clave : Strategy; manager; common company; competence; basic formation.

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