Resumo

ULTRERAS-RODRIGUEZ, Andrés; CERVANTES-MARTINEZ, Liberato; OLGUIN-MARTINEZ, Cynthia Michel  e  NIEVES-LIZARRAGA, Daniel Omar. Competitive strategies for the development of tourism enterprises in Mazatlan, State of Sinaloa, Mexico. Gestio et Productio [online]. 2025, vol.7, n.12, pp.271-286.  Epub 01-Abr-2025. ISSN 2739-0039.  https://doi.org/10.35381/gep.v7i12.270.

For a venture to be successful, it must recognize and seek opportunities where competitiveness considers factors such as quality, productivity, efficiency, market and economic profitability. In this context, tourism ventures contribute to the development of a destination, which is why implementing competitive strategies consolidates the positioning of the business. Mazatlan, a Mexican tourist destination, has increased the number of tourism-related ventures that contribute to the development of the sector and the region. Therefore, the objective of this research is to determine the use of competitive strategies for the development of tourism ventures in Mazatlan. The research was developed with a mixed non-experimental approach, descriptive at a general level and analytical at a specific level. It was found that there are actions that provide strategic vision to the businesses, but they lack an integrative approach because they are not defined as competitive strategies.

Palavras-chave : Tourism ventures; competitiveness; key success factors; competitive strategies; competitive strategies (UNESCO Thesaurus)..

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