Resumen

DIAZ-MAZABEL, Susana Beatriz  y  PALACIOS-GOMEZ, Luis Enrique Alva. Strategic marketing in service quality for clients of hotel company. Gestio et Productio [online]. 2025, vol.7, suppl.1, pp.4-17.  Epub 01-Mayo-2025. ISSN 2739-0039.  https://doi.org/10.35381/gep.v7i1.233.

The objective of the research was to describe the strategic marketing in service quality for hotel company customers. In this study, an applied research approach was adopted, at an explanatory correlational level, with a quantitative approach and descriptive scope. In addition, a transversal non-experimental design was used. Within the context of this research, it was decided to use a sample of 57 clients. To which a survey was applied. The results were processed and analyzed using SPS software. It is concluded that, despite the obstacles, the resilience of entrepreneurs and the ability of small and medium-sized enterprises to adjust are crucial elements for economic development. Businesses need to be proactive in detecting opportunities and implementing effective marketing tactics.

Palabras clave : Marketing; market; services. (UNESCO Thesaurus)..

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