Abstract

MURILLO VALVERDE, Roberto. The Strategic Plan for Institutional Development and the Annual Operating Plan as Management Instruments for Higher Education Institutions: the case of Liceo Cristiano. Revista InveCom [online]. 2024, vol.4, n.2, e040242.  Epub June 26, 2024. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.10632863.

Effective management in Higher Education Institutions (HEIs), such as the Instituto Tecnológico Liceo Cristiano (ISTLC), is essential for their development in a highly competitive business environment. This article addresses the crucial challenge of HEIs due to the widespread lack of knowledge among internal and external users about the Strategic Plan for Institutional Development (PEDI) and the Annual Operating Plan (AOP). The research seeks to evaluate the level of knowledge and perception of these instruments, identifying their potential impact on participation and collaboration with the ISTLC. Lack of understanding of these strategic plans could result in poor implementation, misalignment of goals, and missed opportunities for the optimal development of the educational institution. The research is justified by addressing this problem in order to strengthen the effectiveness of institutional management in the ISTLC. A quantitative approach and non-randomized sampling techniques were used to collect objective and generalizable data. The research provides valuable information on the level of knowledge and perception of users regarding the PEDI and the POA. This will make it possible to identify areas for improvement in communication and dissemination, design strategies to promote understanding and participation, thus improving the implementation of plans and contributing to a more effective management of the institution.

Keywords : business management; higher education institutions; institutional participation.

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