Resumo

TASAYCO-JALA, Abel Alejandro; PACHAS BARRIENTOS, Luz Milagros; MAGALLANES YATACO, Elisban Martín  e  RALLI MAGIPO, Lizbeth Giovanna. User experience and purchase decision in a retail store in Cañete. Revista InveCom [online]. 2024, vol.4, n.2, e040276.  Epub 23-Ago-2024. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.10811102.

The study aimed to investigate the relationship between user experience and purchase decision, using a basic methodology with a quantitative paradigm and a non-experimental design. A cross-sectional correlational descriptive approach was used. The results showed that 95.31% (366) of users had a user experience classified as high, while only 4.69% (18) were in the medium category. Regarding the purchase decision, 94.01% (361) of those surveyed were at the high level, and 5.99% (23) at the medium level. Concluding, a significant positive correlation was found between the user experience and the purchase decision, thus supporting the general hypothesis proposed (correlation coefficient of 0.204 and bilateral significance of 0.000).

Palavras-chave : User perception; user-product interaction; consumer choice; product selection.

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