Abstract

FLORES CISNEROS, Roxana Milagros; MATOS LIZANA, Julio Cesar  and  NANEZ JAVIER, Nancy. Analysis of the strategies applied towards the development of entrepreneurship in university students. Revista InveCom [online]. 2025, vol.5, n.3, e050324.  Epub Mar 12, 2025. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.14213149.

The objective of the study was to identify the strategies used to promote entrepreneurship among higher education students, both in public and private institutions. A mixed approach, basic in nature and descriptive in scope design was employed, using the PRISMA method to select 35 relevant articles. The results obtained contribute to knowledge about entrepreneurship and are valuable for designing policies and strategies to promote its development. The findings indicate that the disposition towards entrepreneurship is significantly influenced by cultural factors, which play a crucial role in the formation and promotion of entrepreneurship.

Keywords : strategies; entrepreneurship; university students.

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