Abstract

LEON BALAREZO, Olenka Ytania; ROJAS CHACON, Víctor Hugo; RIOS VERA, Katty Jacqueline  and  RUIZ VILLAVICENCIO, Giovana Edith. The Impact of E-commerce on the Competitiveness of SMEs: Key Factors and Technological Barriers. Revista InveCom [online]. 2025, vol.5, n.4, e504025.  Epub June 20, 2025. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.14816581.

E-commerce has transformed the business landscape, especially in SMEs (small and medium-sized enterprises), boosting their competitiveness in globalized markets. Digitalisation has also enabled businesses to improve their efficiency, access new markets and adapt quickly to economic changes. For this reason, the study aims to examine the impact of e-commerce on the competitiveness of SMEs, identifying the barriers and enabling factors that influence its adoption and implementation. In its methodology, a systematic literature review was carried out, reviewing recent studies on e-commerce and its relationship with business competitiveness. In addition, qualitative methods were used to analyze relevant data from previous research and case studies. As a result, the adoption of e-commerce improves the competitiveness of SMEs by expanding market reach, reducing operating costs, and improving internal management. However, the main barriers include a lack of technological resources, resistance to change and insufficient digital skills. This concludes that e-commerce represents a crucial opportunity to improve the competitiveness of SMEs. However, to maximise their benefits, it is essential to address technological barriers and promote training in digital skills.

Keywords : Artificial Intelligence; Management Decision Making; Business Innovation.

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