Abstract

JARA-ORTEGA, Constante Eduardo; RODRIGUEZ-MORE, Carmen Marcelina; FERNANDEZ-FERNANDEZ, Rubén Celestino  and  ROMERO-CARAZAS, Rafael. Fake news in the textile and clothing business system in Peru post COVID-19. Revista InveCom [online]. 2026, vol.6, n.1, e601032.  Epub July 15, 2025. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.15307924.

Abstract

The study analyzes the impact of fake news in the Peruvian alpaca textile sector during the post COVID-19 phase, in the dimensions of production, sales and consumption. With a quantitative level methodology, cross-sectional experimental design and the use of the questionnaire and the interview form as instruments, the results reveal how a high proportion of respondents received false information, affecting 82%-95% of the participants depending on the sector. It is concluded that fake news constitutes a significant challenge for the alpaca textile sector in Peru, especially in the post COVID-19 period. Therefore, a proactive approach in the digital communication management of alpaca textile companies could mitigate the negative impacts of fake news and maintain their position in the global arena.

Keywords : fake news; company; textile sector; post COVID-19.

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