Resumen

FLOREZ CUEVA, Marilia Ysabel; CARAZAS DURAND, Cecilia Raquel  y  GARCIA SOLLER, Tania Mirtha. Implications of Digital Entrepreneurship: A Systematic Review. Revista InveCom [online]. 2026, vol.6, n.1, e601046.  Epub 15-Jul-2025. ISSN 2739-0063.  https://doi.org/10.5281/zenodo.15362337.

The objective of this study was to analyze the implications of digital entrepreneurship. To this end, a methodology based on a systematic review of the literature was used, following the guidelines of the PRISMA protocol. The bibliographic search was carried out using keywords and the Boolean operator: "digital entrepreneurship" AND "students", establishing as inclusion criteria the articles published between 2021 and 2025, in English and Spanish. A total of 66 articles were identified in the Scopus database, of which 21 articles were selected after applying the exclusion criteria, which considered eliminating restricted access articles, conference publications, and theses. The results allowed us to conclude that the factors that influence digital entrepreneurship include innovation and performance in new businesses, making it easier for entrepreneurs with limited resources to overcome economic barriers and promote local cultural production. From the educational field, it was identified that emerging technologies such as gamification and the metaverse are transforming the training of key competencies for digital entrepreneurship. In terms of training strategies, the importance of approaches based on active learning, such as project-based learning (PBL), which favours the development of skills such as teamwork, critical thinking and problem-solving, essential skills for entrepreneurship in digitalised environments, is highlighted. It was also evident that concrete narratives play a crucial role in the marketing of products in the information and communication technology (ICT) sector, while influencers on social networks emerge as key players in digital entrepreneurship, thanks to their ability to generate emotional and trusting bonds with their audiences, which strengthens trade relations.

Palabras clave : digital entrepreneurship; strategies; digitalization.

        · resumen en Español     · texto en Español     · Español ( pdf )