Resumen

CHISAG-POAQUIZA, Adriana Yesenia  y  ROMERO-FERNANDEZ, Ariel José. Model for managing logistics for supplying raw materials to Bogati Helados con Queso. Noesis [online]. 2025, vol.7, n.esp2, pp.1006-1023.  Epub 31-Dic-2025. ISSN 2739-0365.  https://doi.org/10.35381/noesisin.v7i2.631.

In business environment, logistics management plays a strategic role in ensuring operational efficiency and customer satisfaction. The latter is reflected in three key elements of the business: loyalty, spontaneous product promotion by consumers, and increased market share. This study was conducted at Bogati Helados con Queso, a renowned artisanal ice cream brand that faces the challenge of sourcing raw materials nationally. Methods such as document analysis and surveys of branch managers were used to identify opportunities for improvement in the distribution chain. The results point to a reduction in delivery times, a decrease in incidents in weekly orders, process optimization, and strengthened competitiveness. The objective of this research is to design a logistics management model for the national supply of raw materials at the national level.

Palabras clave : Business management; product distribution; work organization; resource management; freight transport..

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