Abstract

MUNOZ GUTIERREZ, Lizeth  and  ARMADA PACHECO, José Manuel. Opportunities for the use of commercial intelligence tools in companies exporting burilated mates. Case study: Cochas Chico Annex towards the United States market-2022. e-Rev. Multidiscip. Saber [online]. 2023, vol.1, e-RMS01172023.  Epub Mar 15, 2024. ISSN 2960-2467.  https://doi.org/10.61286/e-rms.v1i.36.

Buriled mates are ornate crafts made from pumpkin fruits in Peru. They represent an artistic expression of the Andean communities since pre-Hispanic times. Today they are exported by microenterprises to the international market. According to COMEXPERU reports, microenterprises represent 54.8% of exporting companies, constituting a sector of national economic relevance. The purpose of this research was to know the opportunities for using commercial intelligence tools to export burilado mates in Huancayo (Cochas Chico Annex) producing companies to the United States market-2022. A case study was carried out, created through interviews with owners of 13 companies located in the department of Junín (Huancayo), Cochas Chico annex, dedicated to the marketing and manufacturing of burilated mates, involved in export issues. The results expose the categories: entrepreneur profile, operational management capacity, economic and financial capacity, as well as the export culture of the companies under study.

Keywords : Commercial Intelligence Tools; Export Companies; Burilated Mates.

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