 Editorial |
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| | Romero, Jenny |
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| Artículos |
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| | · Determinants of Private Label Purchases
Hidalgo, Pedro; Manssur, Enrique; Olavarrieta, Sergio; Farías, Pablo
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| | · Correlation between Brand Personality and an Emotional Brand. Study of a Pharmacy Chain
Saavedra Torres, José Luis; Colmenares, Oscar; Pirela S, José Luis
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| | · Strategies for Business Development: Associativeness in the Venezuelan Plastics Sector
Cervilla de Olivieri, María Antonia
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| | · Essential Competences for Small and Medium Family Enterprises: A Model for Business Success
Hernández Fernández, Lissette
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| | · Socioeconomic Segregation of Colombians in the Municipality of Maracaibo
Áñez G, Carlos A; Yicón R, Linda G.
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| | · The Approach of Intelligent Organizations in Implementing new Technologies for Managing Small and Medium Enterprises (SMEs)
Valecillos, César A; Quintero, Niria
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| | · Modes for Technological Transfer in Linking University and Producing Sectors: Motivations and Obstacles
Valente, María Rosa; Soto, Antonio
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| | · Offer of Value as a Differentiation Strategy in Fast-Food Franchise Establishments in the Municipality of Maracaibo
Andrade, Nancy; Morales, Mariher
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| Ensayo |
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| | · Critical Essay on the Notion of the Social tie in the work The Postmodern Condition by Jean-François Lyotard
Moreno, Gendrik
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| | · Naturalism or Anti-Naturalism in Research
Montoya, César; Cendrós Guasch, Jesús; Govea de Guerrero, María
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