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Revista Venezolana de Gerencia
Print version ISSN 1315-9984On-line version ISSN 2477-9423

 

Table of contents
Revista Venezolana de Gerencia vol.11 no.34 Maracaibo June 2006

 Editorial
  
 
        · text in Spanish
  
 En La Mira: Gestión de Marketing
  
 ·  Effectiveness of the Brand Spokesfigure. Case: Venezuelan Beer Sector
Narváez Luengo, Fernando Carlos; Loreto Ron, Juan Luis; Saavedra Torres, José Luis

        · abstract in English | Spanish     · text in Spanish
  
 ·  Strategic Analysis of Interest Groups and Corporate Image in Private Venezelan Industries
Perozo de Jiménez, Graciela; Del Valle Urdaneta, Marisela

        · abstract in English | Spanish     · text in Spanish
  
 Trimestre
  
 ·  Ethics and University Management
Guijarro de Chávez, Mayra; Chávez Sánchez, Jorge

        · abstract in English | Spanish     · text in Spanish
  
 ·  Academic-administrative management in Basic Education
Inciarte, Alicia; Marcano, Noraida; Reyes, María Elena

        · abstract in English | Spanish     · text in Spanish
  
 ·  Analysis of Cooperation Agreements at the University of Zulia
Montilla, Aída; Prieto, Leticia; Arenas, Olga; Colina, Belinda

        · abstract in English | Spanish     · text in Spanish
  
 ·  A Study of the Management of Technology and Knowledge in a Knowledge-Creating Organization
Navarro de G, Ketty; Romero de G, Eunice; Bauza, Roberto; Granadillo, Víctor A

        · abstract in English | Spanish     · text in Spanish
  
 ·  Changes in Management of the Anti-malarial Service in the State of Sucre
Gómez, Irey; Alarcón, Luis; Velásquez, Ysabel

        · abstract in English | Spanish     · text in Spanish
  

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