| | Table of contents Revista Venezolana de Gerencia vol.11 no.34 Maracaibo June 2006 Press Release | | | | |
Editorial | | | | | | | | | | En La Mira: Gestión de Marketing | | | | | | · Effectiveness of the Brand Spokesfigure. Case: Venezuelan Beer Sector Narváez Luengo, Fernando Carlos; Loreto Ron, Juan Luis; Saavedra Torres, José Luis
| | | | | | · Strategic Analysis of Interest Groups and Corporate Image in Private Venezelan Industries Perozo de Jiménez, Graciela; Del Valle Urdaneta, Marisela
| | | | Trimestre | | | | | | · Ethics and University Management Guijarro de Chávez, Mayra; Chávez Sánchez, Jorge
| | | | | | · Academic-administrative management in Basic Education Inciarte, Alicia; Marcano, Noraida; Reyes, María Elena
| | | | | | · Analysis of Cooperation Agreements at the University of Zulia Montilla, Aída; Prieto, Leticia; Arenas, Olga; Colina, Belinda
| | | | | | · A Study of the Management of Technology and Knowledge in a Knowledge-Creating Organization Navarro de G, Ketty; Romero de G, Eunice; Bauza, Roberto; Granadillo, Víctor A
| | | | | | · Changes in Management of the Anti-malarial Service in the State of Sucre Gómez, Irey; Alarcón, Luis; Velásquez, Ysabel
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