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Revista Arbitrada Interdisciplinaria Koinonía

versión impresa ISSN 2542-3088

Resumen

GUTIERREZ-ASCON, Jaime Eduardo; URIBE-KAJAT, Justina; CHIROQUE-SERNAQUE, Domingo  y  REY-DE-CASTRO-HIDALGO, Daniel Enrique. Digital economy and its impact on business development in Peru. Koinonía [online]. 2022, vol.7, n.14, pp.117-129.  Epub 13-Nov-2022. ISSN 2542-3088.  https://doi.org/10.35381/r.k.v7i14.2065.

The objective is to analyze the digital economy and its impact on business development in Peru. Descriptive type with correlational statistical analysis. The population consisted of 63 representatives of companies located in North Lima, Peru. Given that p value (0.364) with bilateral significance is less than 0.05 (0.000 < 0.05), H1 or affirmative hypothesis is accepted and H0 or null is rejected, indicating that the digital economy has a favorable impact on business development in Peru. The hypothesis test confirms the postulates that the digital economy contributes favorably to business development. It requires a work promoting changes in the organizational structure, coupled with effective communication through digital media with the intention of positioning the organization in the market.

Palabras clave : Economic growth; mixed economy; economies in transition.

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